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The critical connection between organisational culture and strategic success.

The success of an organisation is heavily reliant on the alignment between its culture and strategy. While strategy defines an organisation's long-term direction, culture determines how things get done within the organisation. A misalignment between culture and strategy can have severe consequences, both financially and reputationally. Despite this link, many organisations fail to develop a deep understanding of what their culture is, could be, or needs to be in order to drive their strategic ambitions. It’s time to dig deeper.
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