UX standards and design systems

Create consistent, scalable digital experiences aligned to strategy.

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Why you'd want this

As your digital experience ecosystem grows, inconsistency and design drift can create friction for both customers and staff. Without unified standards and behavioural clarity, systems become hard to maintain, delivery slows, and your experience can feel disconnected from your strategic objectives. We help you resolve that early — building solid UX foundations that align with your goals and empower lasting capability.

Where we support

Context & discovery

• Stakeholder interviews to surface pain points and aspirations across brand, UX, tech and operations

• Audits of existing applications, flows, accessibility, support structures, and design assets

• UX maturity analysis using the Support Structure UX Maturity Model

• Process review with our Process Reality & Decision-Making Framework to identify gaps between SOPs and lived experience

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Principles & foundations

• Co-define design principles aligned to your values, customer needs, accessibility, and scalability

• Establish behavioural heuristics to guide experience decisions

• Ensure principles support collaboration, efficiency, and inclusivity

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Design system & standards

• Build or evolve a design system (e.g. in Figma)

• Set standards for iconography, colour, typography, spacing and component use

• Define UX patterns for navigation, forms, accessibility, errors, feedback

• Develop example screens to demonstrate system usage

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Application & validation

• Prototype exemplar flows for priority user journeys

• Conduct usability testing and feedback loops with staff and users

• Evaluate readiness across tech and environment using maturity models

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Documentation, training & governance

• Create interactive documentation or a design system site

• Develop governance rules for proposing, reviewing, and rolling out updates

• Deliver team onboarding tools and an adoption roadmap

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Capability support & embedding

• Facilitate workshops to embed system thinking and behavioural standards

• Support rollout across priority products

• Provide UX maturity surveys and strategic Process Reality scoring tools for ongoing self-assessment

How it will benefit you

Deliver faster, with fewer revisions and greater consistency
Enhance accessibility, usability, and confidence across staff and customer experiences
Build sustainable internal design capability
Align design, technology and experience decisions with organisational strategy

Testimonials

Who to talk to at Five

Racheal Reeves

Chief Creative and Behavioural Strategist

+64 (0) 27 665 9454

racheal@fivenz.com

January 19, 2020

Why are you really doing it?

As a designer in a world of non-designers, I get people asking me to help with their presentations. They want me to help arrange the information beautifully on the slide or create a beautiful image.The first thing I ask them is “why are you doing this presentation?” and they answer, “They (the audience) need to know about [insert topic]”.Nine times out of ten the answer is either “they need to know ‘’ or “they should know”. Unfortunately, adults have free-will and limited capacity of caring on any given day. So why should they use their free-will and precious caring capacity on you?“Because it’s important” - quote from every person doing a presentation ever.Before you respond “because it’s important” ask yourself — who is it important to and why?