Digital transformation. The time is now.

Digital transformation

In recent years, digital transformation has shifted to be one of the most important topics for organisations in New Zealand and across the world.

As competition grows and customer expectations evolve, organisations must keep up with the latest technological advancements to remain relevant and competitive in their respective industries.

Salesforce reported that 75% of customers expect a consistent experience across all channels. It's more crucial than ever to deliver a seamless digital experience - not just externally to customers, but internally to employees too.

My own anecdotal experiences of frustration when faced with inconsistency certainly agree with Salesforce's stats. Only last night, I chose to disengage with buying a product online because their mobile experience was a shambles, and I couldn't access my account previously created on a desktop. It was an easy decision to buy elsewhere, and I won't go back. My Mum in the UK will still get her flowers for Mother's Day, but they'll be from a digitally-sophisticated florist this year!

Organisations that can provide consistency of process, experience, and functionality win every time.

Gartner has been talking about this for years. Digital transformation has certainly been exacerbated and accelerated by Covid-19, which put the strategic importance of digital business acceleration, remote work enablement, and an increased focus on cybersecurity into the spotlight. This focus isn't going away any time soon. If only it was simple to make these changes.

Digital transformation initiatives can be complex, challenging (and at times mind-boggling), and are often littered with potential obstacles such as employee resistance, lack of expertise to deploy, and budget blowouts.

That's where an effective digital adoption platform like WalkMe can help. WalkMe is a leading digital adoption platform that helps organisations to deliver a consistent user experience, improve user engagement, streamline business processes, and increase productivity (and more). By providing step-by-step guidance and contextual assistance, WalkMe helps employees and customers to adopt new technologies quickly and efficiently, by helping to deliver a consistent experience across all digital channels, which reduces the risk of resistance, frustration, and errors.

The bonus is that WalkMe also offers real-time insights and analytics, enabling organisations to measure and optimise their digital transformation initiatives continuously.

As a previous customer of WalkMe and as a current partner, I've seen what a well-built deployment does to the time it takes someone to become competent on a new system, and to the volume of work that comes back for rework. The vendors publish some eye-watering return-on-investment numbers, and I'd treat those the way you'd treat any vendor's own figures. The honest version is that the value depends entirely on how many systems you have, how many people use them, and whether anyone measures the before and after. That last one is where most programmes fall over.

By leveraging a digital adoption platform like WalkMe, organisations can streamline their business processes, increase productivity, and achieve their digital transformation goals more effectively. As the first certified WalkMe delivery partner in New Zealand, Five NZ can support organisations in the design and implementation of WalkMe, helping them to achieve their digital transformation goals faster and more efficiently. We'd love to help you unlock digital value within your organisation.

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Photo by Carlos Muza on Unsplash