Executive Cloning: What if you could actually clone yourself?

Mark Zuckerberg just admitted something most CEOs keep quiet…there are parts of his job he simply doesn’t want to do anymore. Maybe he never did… but he did them because it was part of the role and it had to be done.

He’s currently building an AI clone to handle his internal comms so he can spend ten hours a week writing code. Let that sink in… The CEO of a ~USD$1.5 trillion company is automating the "executive layer" of his role to get back to the craft he loves.

For the last two years, we’ve been pointing AI at our organisations, customer service, finance, marketing, engineering. We’ve refreshed our strategy, signed off on the tools and communicated it to our people. But we haven’t pointed it at ourselves. Sure most of us are using a bunch of tools to help us write content, papers, do research, analyse data etc – but most of this has come from seeing what a tool can do and applying it to our work… rather than strategically stepping back and asking ourselves, what work do I love and what is most important… and what is the everything else I could easily do without.

The real cost of leadership isn't just the hours, it’s the slow drain on our passion.

Most of us got where we have because we were exceptional at a specific craft. Then we got promoted into roles defined by things we never chose and don't particularly like: the meetings about meetings, the endless status updates, the politics, and the internal communication where you repeat the same three points in seven different rooms.

Data can track the hours lost in these activities, but it can’t track the exhaustion of doing work that doesn't light you up. A leader running on empty sets a low ceiling for engagement across the entire business.

I’d challenge every exec to take some time to personally reflect on their own work by the end of the quarter. Two step

1. Identify the work that lifts you up: Be ruthless. Identify the work that only     you can do. This can be where your judgment, experience, or specific     relationships create genuine value. This list is usually much smaller than     you think.
2. Automate the Rest: Look at the repeatable tasks, the knowledge stuck in your     head, and the decisions you make everyday on autopilot. That is your     clone’s territory.

Zuckerberg isn't alone here. Eric Yuan (Zoom) and Sebastian Siemiatkowski (Klarna) are already offloading executive tasks to AI versions of themselves.

Identify what you love, automate what you don’t, and free yourself to focus on the former.

The question isn’t whether AI can handle parts of your job.The question is whether you’re brave enough to admit which parts it should take.

#ExecutiveLeadership #AIStrategy #FutureOfWork #CSuite#AILeadership

A challenge to you: Have a look at your calendar tomorrow, what’s the first task you’d give to your clone?

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