Insights
Five's views, research and thought leadership.

Wheelies, wipeouts and the best leadership lesson I've had all year!
Investing millions in AI? If your people are too afraid to experiment, none of it will land. The real ROI starts with psychological safety.
Read article →
The belief comes first. The performance follows.
Watching his sons prepare for football season, Nick makes the case that belief precedes performance — not the other way around.
Read article →
How AI turns a dashboard into an engine for enquiry
Leaders stop asking questions when the data is too hard to get at. AI changes that — turning curiosity into real-time answers without the delay or compromise.
Read article →
The Gap Between What We Say and What We Do
A leadership team believed in their culture. Two days walking the floors told a different story. That gap is where real change has to start.
Read article →
Stop Counting Blades of Grass
Most reporting problems start before a single row of data is pulled. Four questions to ask before you open a spreadsheet.
Read article →
The 4-Day Work Week: AI's Role in our changing reality
The 4-day week has moved from wellbeing perk to business strategy. AI is what makes it work at scale — here's the evidence from NZ enterprises.
Read article →
Facing economic headwinds with a strategic advantage: using AI to play a different game
Cost pressure is back, and cutting harder isn't the answer. How smart organisations are using AI as a strategic lever — not just a technology play.
Read article →
The leadership readiness gap
Organisational change is outpacing leadership capability. 72% of leaders say they're not fully prepared. Here are four questions every board should be asking.
Read article →.avif)
KPIs for AI: What metrics actually matter? (Hint: It’s not "number of prompts written")
Measuring AI by prompts written misses the point entirely. The real KPIs are business outcomes, ethical integration, and how well AI lifts your people.
Read article →
Let’s be honest: too many of our brilliant AI pilots in New Zealand are not scaling!
Too many NZ AI pilots are stuck in perpetual pilot mode. Experimenting with tools isn't a strategy — scaling real change is.
Read article →
The Rebirth of Co-operative Business Models for the AI Era
In this article, James Kitney explores how AI is eroding entry-level roles and reshaping traditional career pathways.
Read article →