Racheal Reeves

Chief Creative and Behavioural Strategist

+64 (0) 27 665 9454

Racheal is our in-house creative genius who wrangles complex systems and processes to give your people an amazing employee experience through human-centred design methodology. If you don’t know what that is, then it’s worth having a chat with her to find out more. She is your processes, systems and services therapist. She looks for what causes friction and pain and turns them into beautiful experiences so that your people can get on with what they are amazing at. Racheal has a background in developing products, user experience design, artificial intelligence, learning and development, video production and service design. If there is a problem she can solve it…. unless it’s a maths quiz.. don’t get her to add things up!

You can talk to me about:

❇️ Performance

❇️ Performance

💗 Culture EX

💗 Culture EX

💗 Culture EX

🟤 Strategy & Leadership

Innovation Design Sprint

🧡 People

Behavioural Game Design

I've recently written about:

January 19, 2020

❇️ Performance

Why are you really doing it?

As a designer in a world of non-designers, I get people asking me to help with their presentations. They want me to help arrange the information beautifully on the slide or create a beautiful image.The first thing I ask them is “why are you doing this presentation?” and they answer, “They (the audience) need to know about [insert topic]”.Nine times out of ten the answer is either “they need to know ‘’ or “they should know”. Unfortunately, adults have free-will and limited capacity of caring on any given day. So why should they use their free-will and precious caring capacity on you?“Because it’s important” - quote from every person doing a presentation ever.Before you respond “because it’s important” ask yourself — who is it important to and why?

Everything you do isn’t going to bring joy to the customer, some things just have to get done.

When we break down daily tasks into their essence they generally fall into two buckets — work for the business or work in the business.This is why being customer-centric can be incredibly hard for people in complex organisations. When we look at the root cause of our confusion we find its foundations sit in the understanding of what is for the business yet we normally focus on what is in the business by focusing on serving our stakeholders, colleagues and higher-ups instead of our customers because our boss pays us and holds the strings to our next promotion.

The space-race to build the Netflix of Learning

How did I end up attempting to build the Netflix of Learning? To start, I am not your typical human. I once worked with a psychologist who suggested that people with brain injuries have more inhibitions than I do. And secondly, I am not a Learning and Development specialist. I have a background in technology and design.