Racheal Reeves

How did I end up attempting to build the Netflix of Learning? To start, I am not your typical human. I once worked with a psychologist who suggested that people with brain injuries have more inhibitions than I do. And secondly, I am not a Learning and Development specialist. I have a background in technology and design.

When we break down daily tasks into their essence they generally fall into two buckets — work for the business or work in the business.This is why being customer-centric can be incredibly hard for people in complex organisations. When we look at the root cause of our confusion we find its foundations sit in the understanding of what is for the business yet we normally focus on what is in the business by focusing on serving our stakeholders, colleagues and higher-ups instead of our customers because our boss pays us and holds the strings to our next promotion.

As a designer in a world of non-designers, I get people asking me to help with their presentations. They want me to help arrange the information beautifully on the slide or create a beautiful image.The first thing I ask them is “why are you doing this presentation?” and they answer, “They (the audience) need to know about [insert topic]”.Nine times out of ten the answer is either “they need to know ‘’ or “they should know”. Unfortunately, adults have free-will and limited capacity of caring on any given day. So why should they use their free-will and precious caring capacity on you?“Because it’s important” - quote from every person doing a presentation ever.Before you respond “because it’s important” ask yourself — who is it important to and why?